Audience research

According to http://www.comingsoon.net/news/weekendwarriornews.php?id=86827 the films 'The Dark Knight Rises', 'The Avengers' and 'The amazing spiderman' will all be extremely effective.

The Avengers

 Firstly, it says that 'The Dark Knight Rises' is a sequal to a $533 million grossing movie, this suggests that its going to be a success because its a follow on from an extremely successful film. Therefore, the audience will be attracted to it anticipating an equally successul project. It then goes on to suggest that 'The Avengers' will be successful because it merges 6 superheroes into one film, a genius idea! This means that audiences from each of the six films will go to see it, conjuring up a massive paying audience. Also, 6 superheroes with 6 different powers adds up to an action packed thrill ride that any adult or teenager would want to go on. Another big selling point for "Avengers" is the return of Robert Downey Jr. as Tony Stark-- a peopular character amongst superheroes and grossing$300 million. Also Thor and Captain America: the First Avenger introduced new characters who have also proven popular among moviegoers.
The Dark Knight Rises is missing a crucial star that helped to sell the first film; Heath Ledger. The star attracted audiences to his film through a somewhat scarily realistic performance of 'The Joker'. However his death and the mystery around it could have also attracted the audience; according to the article. On the other hand, the article suggests success in its new character Catwoman, played by Anne Hathaway. It's no lie that Anne is a Stunner and mixed
with the lycra catwoman suit she's sure to play a huge part in attracting the audience, particularly males. Different to The Dark Knight and the Avengers, the article predicts that The Amazing Spiderman won't be so succesful, saying that "people wont be rushing out" to see it. The film is put at a disadvantage as it is opened earlier in the week and only word of mouth will mantain its's business. Atleast until The Dark Knight Rises is released which is likely to "destroy its legs".